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Samsung

If we look at Samsung today, it has its feet in just about everything. As far as the mobile phone industry is concerned, there are few companies that come close to the domination of the Korean giants. However, this success does not illustrate the humble beginnings Samsung started out with and how it climbed up the ladder of success.

Samsung Electric Industries was formed in 1969, becoming one of the subsidiaries of the Samsung Group. However, it was not until 1988 that Samsung got a taste of the mobile phone industry, which it did after the launch of its first mobile phone in the South Korean market. Unlike the Samsung of today, this endeavor was met with little response and thus, offered nothing but disappointment for the Korean manufacturer. As years went on and we approached the last decade of the 20th century, Motorola ruled the Korean market with a staggering 60% share, while Samsung was left with a mere 10%. But was it Motorola’s excellence that left Samsung restricted to a mere bystander? It was not. Samsung’s woes were, to be honest, self-inflicted. Struggling to offer both, quality and innovation meant that Samsung did not stand a chance and thus, was not even a shadow of the company it is today. While many hinted towards its exit from the sector, fate had other plans.

Such abysmal performance rang some serious bells and notice was taken. The catalyst of change was Lee Hun Kee, who decided it was time to revolutionize the way the company was run. Instead of looking for excuses for the failures, Samsung accepted its incompetence and endeavored to fix the root cause of their failure. This meant that now Samsung was concentrating upon designing and manufacturing, by investing into better, more advanced technologies. It was a step that had a long-term view in mind but it did pay off eventually.

In due course, Samsung did taste the results of its concentration into investing in technology and emphasis on producing its own components. As we bid farewell to the 20th century, Samsung’s star looked to be on the rise. In 2004, Samsung had a noteworthy breakthrough – it produced world’s first 8GB NAND memory chip. No later than a year, Apple and Samsung struck a deal, according to which Samsung became the official supplier of memory chips to the American manufacturer. As Samsung showed promise and looked to be on the right track, it outshone its Japanese rival, Sony. In 2009, Samsung became the largest technological company, reporting revenue exceeding $117 billion, overtaking its American counterpart, HP.

Today, Samsung is the ultimate kingpin of the smartphone industry. With the S-series and the Note series in its ammunition, Samsung is far from being done. Introducing phones like the Galaxy S3, which dethroned Apple from the crown of the smartphone industry, shows how the Korean manufacturer means business. In the first quarter of 2012, Samsung took over Nokia, as the leading mobile phone seller. It sold 93.5 million units, compared to 82.7 units sold by Nokia. In May 2013, Samsung had successfully tested the 5G technology. Around the same time, it also launched its latest introduction in the S-series, the Galaxy S4, which is the ultimate benchmark in the smartphone industry, today. Samsung’s journey started with a hoard of different mistakes, which shaped its way for future success. It learned from what it did wrong and ensured that it was used it ensuring everything went right from that moment on. Every mistake was a cornerstone and a contributor in where Samsung has reached today. Its story is not just interesting, but inspirational.

Today, Samsung offers some of the best mobile phones on the planet. We allow you to compare and contrast between these, and other such phones, allowing you to reach at a choice that fits you right. You can use our online tool and pick out a phone you deem suitable. Not only can you look for the right phone, but also the right deal to accompany it. Choosing a phone was never this easy.